A detailed case study by Sarankumar Maran

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Problem statement

Dubai is a fast paced developing city with several steps taken, made the world look at them with astonishment. Burj Khalifa, Dubai Mall, Palm Jumeira, Palm Jabel Ali, Dubai Expo, Dubai Museum of the Future and many more projects that attracted a huge load of tourists across the globe and still rolling in every year. HH Sheik Rashid Bin Al Maktoum is well known for his futuristic envisioning where he forecasts every future scenario and accommodates in the present.

One such problem happening in Dubai is the Parking space issue. No matter how many parking spaces are there (Dubai mall has 14000 parking spaces and they are planning to bring more slots), it is still never getting enough. This is never going to end, to be exact. Because people keep coming in every year. At peak times, even Dubai mall’s parking space is not enough.

The core reason to this problem is because people do not get any realtime updates. What if people are able to know available parking spaces on specific dates, and book from wherever they are? What if a tourist is planning to visit Dubai and wants to visit Dubai mall and looks for parking availability on a specific date is able to reserve their space for a certain period of time?

Solution

Say ‘Hi’ to Park mate. It is not just a parking reservation app, but something more! It doesn’t just aim on catering the car owners, but also benefit the car parking owners by promising optimised reservation of parking bays and scheduling valets so revenue is maximised and almost every user gets a chance.

Targets & Personas

  1. Anyone who owns / drives a car in Dubai - Target users
    1. End User
  2. Manager of a Parking space - Core Benefiters
    1. Manager (Signing authority) - User Management, Revenue Monitoring, Parking Plan Update
    2. Admin - User Management
    3. Valets - Schedules, User Status & Self Performance
    4. Supervisors - Floor status, User Status, Valet Schedule, Bay Schedule
    5. Entry Kiosk - Checkin
    6. Exit Kiosk - Checkout & Due Payment
  3. Add on service providers in parking spaces - Vendors
    1. Manager (Signing Authority)
    2. System Admin
  4. Park mate
    1. Support

Assumptions

  1. All users are above the age of 18
  2. A manager in power is the signing authority in malls and places where parking is not the main business
  3. Most parking lots are run by the owner itself
  4. Valet is a premium service in many spaces