Brindas is a multi-cuisine restaurant in Singapore. Link: https://www.brindas.com.sg/
They take orders such as home delivery, dine-in, take-away, Tinkats, High tea, Bento, wedding catering etc. They have an existing app which isn’t so user friendly leading to so many calls which is hard to handle by the staffs. Hence they need a revamp on the same.
Need: A food ordering app for the restaurant.
List of requirements received:

The above flowchart is an overall flow of the existing web app where the user is first asked their purpose of entering. But that’s where the problem happened. As per their data, almost half the people have actually exited the app in the first page itself and have proceeded to call.
These are reasons why users did not even cross the first page: